Determine your site pages of inclusion in Google search results. Mostly you don’t even need to submit your site. Make a Google search via this command “site:allisonloveinaction.com”. If you see results, you’re in the index. When you can’t catch the index, Google Search Console Tools is the best alternative to contacting Google as a website owner. In this tool, you can see your website’s search performance, crawling issues, send the sitemap and much more.
Make sure that your site is responsive and works quickly on all browsers and devices. Use the Mobile-friendly test to determine mobile issues, Google PageSpeed Insight to see speed problems. You can choose the Progressive Web App or AMP if your site is eligible. These are cutting-edge technologies that operate at lightning speed. PWA will allow your site to be used even without the internet!
A <title> tag shows what the topic of a particular page is. You should create a unique, related title for each page. Page titles should be descriptive and concise. Avoid keyword stuffing and repeated titles.
A page description gives Google a summary of what the page is about. This tag might be a sentence or even a short paragraph. Whenever possible, create page descriptions for each page that accurately describe the specific page.
Structured data is code that you can describe your content to search engines. You can mark up an individual product page and their features, prices, your businesses’ address, working hours, your business industry and more things. Google use Schema.org infrastructure to determine it.
The menu of your website is vital in helping both visitors and Google find the content easily. Use breadcrumb row so visitors could quickly back to a previous section or the root page.
Make your website’s content interesting and useful. The users want to see well-written content and find what are they looking for. If they really like it, they could share on their blogs, social media accounts. That helps to grow your site organically and build an awesome online reputation. Think about the user-intent and give it to them. Fresh, unique and organised topics always beneficial.
Your contents must release relevant topics that clearly describe your content. Useful content is better than low-quality content. Make your website valuable and unique. Try to answer the users’ questions. Search on the SEO tools and Google for subjects of user interest in your industry. Try to understand user intent.
Compress your images so every kind of slow broadband could load your site easily. Use the lazy-load technology. When they scroll into the image, it will download on their devices. It makes your page load faster. Provide a descriptive alt attribute when they can’t load the image they will see these texts.
Use meaningful heading tags to emphasise important topics. Create a hierarchical (H1 to H6) structure to making it easier for users. Use Heading 1 tags into the main points and Heading 2 to sub-points. Great sub-points. If your second heading has a sub-point, use Heading 3. Avoid using headings unrelated to your page.
Use the canonical URL to prevent duplicate URLs. If you have more than one URLs for the same page, like mobile and desktop version, Google sees these pages as duplicate. When you use the canonical URL, Google will choose the URL as a page.
Use robots.txt to block crawling the pages you don’t want to index such as admin panel, duplicate pages. Show the sitemap and encourage crawling.
A sitemap is an XML file, which you provide about the pages to Google. A sitemap tells to search engines page priority, update frequency etc.
If you have a multilingual or multi-regional website, Google should find the right local page. Hreflang annotations give a link to Google the correct language version. Do not use automatic translations on your page.
Google follow the links only they are a <a> tag. Google cannot craw the links such as scripted click events.
Google suggest us to use component page with a full URL when we use infinite scroll pages. Each part of the page should have a full URL.
Google Search and Video search reserve a place for the videos. However, you can provide information to Google to get better search results. Google must be able to find the video in the HTML tag. You must provide a high-quality thumbnail image for each video. Use JSON-LD schema to show the video name, description, thumbnail, upload date, duration. Use a video sitemap. This way, Google will recrawl it regularly.
To boost your image visibility in Google Images follow these best practices. Use the images where they add original value to the page. It’s the best way to use your own images with high-qualities. Provide near relevant alt descriptive texts. Google also uses the URL path to understand the images. Images are often large sizes. Compress them to optimise for speed.
If you have a news site, use a news sitemap. Prevent spam comment. Share unique stories. Web stories are also an effective way to acquire users. Ranking in Google news is algorithmically determined by the following factors: The targeted location of your content, its reliability, timeliness, user interest and usability.
A good user experience is a ranking factor. Use HTTPS rather than HTTP to improve user security. Test your website in different browsers and devices. Your website’s mobile version is more important than the desktop one.
Limit the number of links on a page to a few thousand. Do not try to manipulate Google bots nor visitors. Avoid tricks to improve visitors. Illicit practices may accuse to removed entirely from Google, or manual action from the Google employees. Monitor your site for hacking. Presenting different content to visitors and search engines is a violation of Google’s guidelines. Automatically generated content such as spin, Google Translate or any other automated translate tool without review is intended to manipulate search ranking. Completely avoid this. Redirecting a visitor to a different URL than they requested is a violation of Google Webmaster Guidelines. Irrelevant keyword stuffing is an attempt to manipulate Google. Filling to many keywords can harm your site’s ranking.